Hiring Salespeople : What Traits, Skills & Behaviors Should I be Looking for ?

Hiring salespeople is, without doubt, the single most important part of a sales leaders role. Employing sales people who have a high probability of succeeding is critical to you and your companies long-term success, yet it’s rare for leaders to have had any formal training on how to hire effectively and what to look for in potential future stars. This leads to decisions being made on “gut feel”, certainly not a repeatable strategy that scales.

Over the years I’ve hired lots of salespeople and I’m thankful that the vast majority have proven to be successful as well as being great people. That’s not to say that I haven’t made mistakes, I certainly have. My objective with this post is to share some of the traits, skills and behaviors that I look for in Salespeople to help you maximise your hiring success and hopefully help you avoid some of your own costly mistakes.

Before I get into the details of what to look for when hiring salespeople I want to share one very important message … at some point you are going to get it wrong, expect it and be prepared to move very quickly when you do. My advice, be honest and transparent, correct the situation with maximum urgency and dignity for all involved. When this happens you will know very quickly that the individual doesn’t fit, make the tough call and end things quickly for the benefit of all concerned. Rule no. 1 – Hire Slow, Fire Fast.

Here’s a non exhaustive selection of traits that I look for when Hiring Future Sales Stars :-

  1. Curiosity – I look for salespeople who demonstrate genuine, natural curiosity. People who are interested in their customers will engage and connect at a higher level, their questioning is of higher quality and more insightful. They avoid tiring situation questions and clichéd “what keeps you awake at night” questions.
  2. Intelligence – the days when a salesperson could be successful just by being outgoing, gregarious and persistent are long gone. Today’s successful salespeople lead with insights, challenge the status quo and coach their customer to performance improvement. This demands high levels of intelligence and strong mental agility.
  3. Coach-ability – even proven world-class performers utilise coaches, they understand that the small details matter and are happy to accept help and guidance from those who could provide them with even the slightest performance advantage.
  4. Desire to learn and Improve – this is closely related to coach-ability. World class salespeople are always striving to learn and improve. They understand that even the best can get better and they are hungry for learning to help drive their own performance improvement.
  5. Optimism & Enthusiasm – people still buy from people, enthusiasm and optimism are contagious, nobody wants to work with negative, unenthusiastic people.
  6. Confidence – I look for people who have confidence in themselves and a belief that anything is possible given enough time and work. Surprisingly, I find truly confident people have higher levels of humility and display no sign of the arrogance that can be confused with confidence.
  7. Work Ethic – this is very simple, strong performers work harder. Work ethic generally trumps talent (within reason) and you will find that successful salespeople put more effort into preparing to perform, they leave very little to chance.
  8. Pro-activity – speed of thought and speed of action are important. I love to work with proactive people who make things happen and create something from nothing. I would much rather work with people who try and fail rather than those who sit back and wait for the perfect timing.
  9. Results Focus – many people judge their performance based upon their intent, others judge us based upon our results. I want to work with people who measure their success based upon their results, these are the people who hone and refine their skills to ensure the best possible outcome every-time.

If you are striving to make good, strong, repeatable hiring decisions (and who isn’t) then determine which traits are indicative of success in your business, develop a series of questions that uncover these traits and then use them consistently in every potential hire interview. Record the responses and scores for each question, you will very quickly have a benchmark to use that indicates the propensity of any individual to succeed.

I really can’t stress the importance of hiring enough, it’s the difference between winning or losing, it’s the future of your business. Done well it’s the largest source of competitive advantage (let’s not dwell on the impact when it’s not done well) and therefore deserves the time and effort needed to get it right time after time.

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